Social Media Research Paper Example | Topics and Well Written Essays - 1750 words

Social Media - Research Paper Example It is just less than a decade since social media has emerged as an effective marketing tool. â€Å"Before the social media boom, marketers thought social media marketing was just another fad that would soon likely pass, something in the vein of pyramid and networking scams.†It was from the immense popularity of Facebook that the companies started realizing the potential of social media for effective marketing. It especially helped the startup companies that did not have huge cash piles to shell out for marketing their products. Social media marketing for products and services is usually built around the users sharing the information with fellow users in their social circle. Users generally mean anyone with an access to internet services. The increasing popularity of social networking websites like Facebook, Twitter, Google + etc has taken the whole process of social media marketing to another level. The users ‘reposting’ or tweeting’ the product ad’s and brochures give the organizations wide exposure at a cheaper price compared to TV ads. The wide use of mobile phones with an internet connection has also helped the companies to be in constant touch with their customers, prospective or existing, and to interact with them on a real-time basis. This has enabled them to provide constant updates and to gain instant feedback.The popularity of video search engines like YouTube has also helped organizations to share videos of their products with customers.